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Learn ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your online profile helping to the growth of your fan base? You likely have thoughtfully created material with attention to great material but if no one knows about your incredible talent, you’ll struggle to achieve an audience. Artists just starting invest excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand and informing the audience in a conversational way is the real goal. Check out the newartistmodel.com for more resources.
70% of your social content should enhance your brand name.
The biggest bulk of your content needs to be centered on your story and brand name. Maybe your brand is hard, but your character is with a funny attribute. Blend the 2 in a manner that gives your followers a view into who you are. Try publishing a image of you belting in the studio, or writing a genuine thank you to your fans. Remember, your audience want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material ought to be shared from and for other bands.
If an artist invited you to perform with them in Gilbert, let your followers in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will develop a advantageous network through social media. Think of these artists as amplifiers of your brand. As an trending artist, you’re constantly playing with other groups and collaborating with vocalists, independent professional photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material should be self-promoting.
LA based producer Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing truths that no one would have caught, such as the story behind why he utilized a specific sample or the rap artist he initially had in mind for a specific beat.
Handling social media requires dedication, but it can be enjoyable. It’s a fantastic method to communicate with your fans. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and enjoyable, but it must build to the story behind your band and your career. UK indie electro trio the double x does a magnificent job with sharing photos of their adventures in the studio as well as hanging out with fellow artists. Their fans discover this material to be special and endearing, while at the same time it showcases the individual personality of the band.
Social network marketing has to do with interacting with your audience, not at them. Everybody has that pal who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people about what you’re doing, however it does not have to be one-way. Bring your fans into the discussion, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have 10 Facebook posts over two weeks, you should make seven or so appropriate to your brand, approximately 2 about a separate project that you are involved with, and one or 2 a direct CTA to purchase your product. This content mix offers flexibility and the chance to be creative with your virtual voice.
I hope that you find the 70-20-10 guideline helpful. Examples of social posts you could be making:
+ Posting a brand-new record release from a band you toured with.
+ Publishing info about a brand-new side project a band member is pursuing.
+ Publishing an occasion hosted by a place who has reserved you or your band.
This material shouldn’t be arbitrary. You must genuinely believe in exactly what you’re sharing. Everything comes back to your brand name. If you post about an unimportant project, your followers might wonder about the consistency of your voice.