Social Media Tools:
Learn methods to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, let’s be honest, is your social media presence contributing to the growth of your audience? You probably have thoughtfully crafted product with focus on great art but if no one knows about your incredible talent, you’ll struggle to build a base of fans. Artists just starting invest excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving followers without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand name and engaging the audience in a conversational way is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social content should develop your brand name.
The biggest bulk of your material needs to be focused on your message and brand name. Maybe your brand is hardcore, on the other hand your character is with a sense of humor. Blend the two in a way that gives your fans a view into who you are. Try publishing a image of you vocalizing in the studio, or writing a genuine thank you to your fans. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material ought to be shared from and for other vocalists.
If an artist invited you to sing with them in Ganado, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will develop a useful network through social media. Think of these artists as amplifiers of your brand. As an up-and-coming vocalist, you’ll be continuously gigging with other bands and working together with vocalists, self-employed photographers, sound engineers, graphic designers, etc. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be promotional.
Los Angeles based producer Flying Lotus installed a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing truths that no one would have caught, such as the story behind why he used a particular sample or the rap artist he initially wanted for a particular beat.
Handling social networking requires focus, but it can be enjoyable. It’s a excellent way to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your art. UK indie electronic act the double x does a amazing job with sharing video of their journeys on the road along with hanging out with fellow artists. Their fans discover this material to be unique and engaging, while at the same time it reveals the individual personality of the band.
Social media marketing has to do with interacting with your audience, not at them. Everyone has that buddy who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you’re doing, however it does not need to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it moderately. Say you have a dozen Facebook posts over 2 weeks, you should make 7 or so pertinent to your image, approximately two about a separate group that you are involved with, and one or 2 a direct CTA to purchase your music. This content model provides versatility and the chance to be imaginative with your online voice.
I trust that you find the 70-20-10 guideline useful. Examples of social posts you should be making:
+ Publishing a brand-new record debut from a artist you visited with.
+ Posting information about a brand-new side job one of your band member is launching.
+ Publishing an occasion hosted by a location who has booked you or your band.
This content shouldn’t be random. You must really believe in exactly what you are sharing. Whatever you share publicly comes back to your image. If you post about an irrelevant project, your fans might question the consistency of your voice.