Digital Networking Resources:
Discover ways to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social networking profile contributing to the growth of your audience? You probably have thoughtfully crafted product with attention to great art but if no one knows about you, you’ll struggle to grow a fan base. Singers just beginning spend excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand and informing your fans in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
70% of your social material ought to enhance your brand name.
The largest majority of your content should be focused on your story and brand name. Maybe your brand is hard, but your character is with a funny attribute. Blend the 2 in a manner that gives your followers a view into your personality. Try publishing a video of you belting in the studio, or writing a sincere thank you to your supporters. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content needs to be shared from and for other singers.
If an artist welcomed you to perform with them in Fort Lowell, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you will establish a advantageous network through social media. Think of these artists as amplifiers of your brand. As an emerging singer, you’ll be constantly playing with other bands and teaming up with artists, self-employed photographers, sound technicians, graphic designers, etc. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, intriguing truths that no one would have known, such as the story behind why he utilized a specific sample or the rap artist he originally had in mind for a particular beat.
Handling social networking requires focus, however it can be enjoyable. It’s a fantastic method to interact with your fans. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be extensive and fun, but it must build to the story behind your band and your art. UK indie electronic act the double x does a magnificent job with sharing photos of their adventures in the studio as well as hanging out with pals. Their fans discover this material to be unique and fun, while at the same time it shows the individual character of the band.
Social network marketing is about communicating with your fans, not at them. Everyone has that friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people regarding what you’re doing, however it doesn’t have to be one-way. Bring your fans into the discussion, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Let’s say you have ten social posts over two weeks, you should make 7 or so appropriate to your brand, approximately two about a separate job that you are involved with, and 1 or two an explicit call-to-action to purchase your music. This content model gives flexibility and the chance to be innovative with your social voice.
I hope that you found the 70/20/10 guideline useful. Examples of social posts you could be making:
+ Publishing a new album release from a artist you performed with.
+ Publishing info about a new side venture a band member is pursuing.
+ Publishing an event hosted by a location who has scheduled you or your band.
This content shouldn’t be random. You must really believe in exactly what you’re sharing. Everything comes back to your image. If you post about an unimportant project, your fans might wonder about the consistency of your voice.