Social SEO Resources:
Learn ways to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence contributing to the growth of your fan base? You probably have thoughtfully created product with focus on great material but if no one knows about your music, you’ll struggle to achieve a following. Singers just starting spend excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand and engaging your fans in a natural way is the best goal. Check out the newartistmodel.com for more resources.
70% of your social material ought to enhance your brand.
The largest majority of your material needs to be focused on your story and brand name. Supposing your brand name is hard, however your personality is with a sense of humor. Blend the 2 in a way that offers your fans a window into who you are. Try posting a image of you belting in the studio, or composing a sincere thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material must be shared from and for other musicians.
If an artist invited you to perform with them in Fort Lowell, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a useful network through social media. Think of these artists as amplifiers of your brand. As an emerging singer, you’re continuously playing with other groups and working together with musicians, self-employed professional photographers, recording technicians, graphic designers, and so on. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, interesting