Digital Media Resources:
Discover methods to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social presence helping to the growth of your fan base? You likely have thoughtfully created music with focus on great art but if no one knows about your incredible talent, you’ll struggle to achieve an audience. Singers just starting spend excessive time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and telling the audience in a natural manner is the best objective. Check out the newartistmodel.com for more resources.
70% of your social material needs to develop your brand name.
The largest majority of your content should be centered on your message and brand name. Maybe your brand is hardcore, but your personality is with a sense of humor. Blend the two in a method that gives your followers a view into your personality. Try publishing a picture of you belting in the studio, or composing a sincere thank you to your followers. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content needs to be shared from and for other vocalists.
If an artist invited you to perform with them in Fort Huachuca, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will establish a useful network by way of social media. Think of these bands as amplifiers of your name. As an trending vocalist, you’re constantly gigging with other groups and working together with artists, self-employed professional photographers, sound engineers, graphic designers, and so on. Use this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be promotional.
Los Angeles based producer Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, fascinating