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When discussing social media strategy for artists, let’s be honest, is your social presence helping to the growth of your audience? You probably have attentively crafted product with focus on great material but if no one knows about your incredible talent, you’ll struggle to achieve a following. Musicians just starting invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving fans without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand name and telling the audience in a conversational manner is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social content needs to enhance your brand name.
The largest bulk of your content ought to be centered on your story and brand name. Supposing your brand is hardcore, on the other hand your personality is with a funny attribute. Mix the two in a manner that offers your fans a window into who you are. Try posting a photo of you belting in the studio, or writing a sincere note of thanks to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content ought to be shared from and for other artists.
If an artist invited you to record with them in Fort Defiance, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you will develop a advantageous network through social media. Think of these influencers as amplifiers of your name. As an emerging vocalist, you’re continuously gigging with other groups and teaming up with vocalists, freelance professional photographers, sound engineers, graphic designers, and so on. Use this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material needs to be promotional.
LA based producer Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing realities that no one would have caught, such as the story behind why he utilized a certain sound or the rap artist he originally had in mind for a specific beat.
Handling social networking requires focus, but it can be enjoyable. It’s a excellent way to interact with your fans. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be wide-ranging and fun, but it must build to the story behind your band and your art. UK indie electronic act the double x does a wonderful job with sharing pictures of their journeys on the road as well as hanging out with friends. Their fans find this material to be special and fun, while at the same time it reveals the individual personality of the band.
Social network marketing is about communicating with your fans, not at them. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell individuals regarding what you’re doing, however it doesn’t need to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have 10 social posts over two weeks, you will want to make 7 or so relevant to your brand name, approximately two about a different group that you support, and 1 or 2 an explicit CTA to purchase your music. This content mix provides versatility and the opportunity to be creative with your social voice.
I trust that you find the seventy-twenty-ten rule useful. Examples of social posts you could be making:
+ Publishing a brand-new record release from a artist you visited with.
+ Publishing info about a new side venture one of your band member is launching.
+ Publishing an occasion hosted by a place who has scheduled you or your band.
This material should not be random. You must truly believe in what you’re sharing. Everything returns to your brand name. If you publish about an unimportant project, your fans might wonder about the consistency of your voice.