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Learn ways to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social profile contributing to the growth of your fan base? You likely have attentively created product with focus on great art but if no one knows about you, you’ll struggle to build an audience. Musicians just beginning invest too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving followers without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand name and telling your fans in a natural way is the ultimate objective. Check out the newartistmodel.com for more resources.
70 percent of your social content must enhance your brand name.
The biggest bulk of your content ought to be centered on your message and brand name. Supposing your brand is hard, on the other hand your character is with a sense of humor. Blend the 2 in a way that offers your fans a window into your personality. Try publishing a photo of you vocalizing in the studio, or writing a genuine note of thanks to your supporters. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material ought to be shared from and for other singers.
If an artist invited you to perform with them in Florence, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you will establish a beneficial network through social media. Think of these artists as amplifiers of your brand. As an trending vocalist, you’ll be constantly playing with other bands and teaming up with artists, freelance professional photographers, recording technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material must be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, interesting