Social Media Resources:
Learn methods to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, let’s be honest, is your social profile contributing to the growth of your audience? You likely have thoughtfully created music with attention to great art but if no one knows about your music, you’ll struggle to build a following. Singers just beginning spend too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand name and engaging the audience in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
70% of your social content must enhance your brand.
The biggest majority of your content ought to be focused on your message and brand name. Maybe your brand is hardcore, but your personality is with a sense of humor. Mix the 2 in a way that offers your followers a window into your personality. Try posting a image of you vocalizing in the studio, or composing a genuine note of thanks to your fans. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material should be shared from and for other vocalists.
If a band invited you to sing with them in Flagstaff, let your followers in Arizona know about it. Build relationships with other artists, bands and influencers, and you’ll develop a beneficial network through social media. Think of these artists as amplifiers of your name. As an up-and-coming artist, you’re constantly playing with other groups and teaming up with vocalists, freelance professional photographers, recording engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be self-promoting.
Los Angeles based artist Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, intriguing facts that no one would have understood, such as the story behind why he used a specific sound or the rapper he initially had in mind for a certain beat.
Handling social media requires focus, but it can be enjoyable. It’s a fantastic way to interact with your fans. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your art. UK indie electro trio the double x does a magnificent job with sharing video of their journeys in the studio as well as hanging out with friends. Their fans find this content to be unique and fun, while at the same time it shows the individual character of the band.
Social media marketing has to do with interacting with your audience, not at them. Everyone has that friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform individuals about what you’re doing, but it doesn’t need to be one-way. Bring your fans into the conversation, don’t alienate them.
Bottom line, with social, do not overdo self-promotion, use it sparingly. Let’s say you have ten Facebook posts over two weeks, you will want to make 7 or so appropriate to your brand name, approximately 2 about a different job that you are involved with, and 1 or 2 an explicit CTA to purchase your music. This content mix provides flexibility and the chance to be creative with your virtual voice.
I trust that you find the 70-20-10 guideline helpful. Examples of social posts you should be making:
+ Sharing a new record release from a band you performed with.
+ Publishing details about a brand-new side project a band member is launching.
+ Posting an occasion hosted by a venue who has reserved you or your band.
This content should not be arbitrary. You must really believe in exactly what you’re sharing. Everything comes back to your image. If you post about an irrelevant project, your followers might question the consistency of your message.