Digital Media Resources:
Discover methods to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social media profile helping to the growth of your audience? You likely have attentively created product with attention to great art but if no one knows about you, you’ll struggle to build a base of fans. Bands just starting spend excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving fans with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand and engaging your fans in a natural way is the real objective. Check out the newartistmodel.com for more resources.
70% of your social content ought to enhance your brand.
The largest majority of your content needs to be focused on your message and brand name. Supposing your brand name is dark, on the other hand your personality is with a funny attribute. Blend the two in a way that gives your followers a window into who you are. Try posting a image of you vocalizing in the studio, or writing a genuine note of thanks to your supporters. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content must be shared from and for other artists.
If a band welcomed you to sing with them in Flagstaff, let your followers in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will establish a powerful network through social media. Think of these bands as amplifiers of your brand. As an up-and-coming vocalist, you’ll be constantly gigging with other bands and working together with musicians, independent professional photographers, sound engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing facts that no one would have caught, such as the story behind why he utilized a particular sound or the rap artist he originally wanted for a particular beat.
Handling social media requires attention to detail, but it can be enjoyable. It’s a great way to interact with your fans. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be extensive and fun, but it must contribute to the story behind your band and your music. UK indie electronic act the double x does a amazing job with sharing video of their adventures on the road along with hanging out with buddies. Their fans find this material to be unique and captivating, while at the same time it shows the individual character of the band.
Social media marketing has to do with communicating with your fans, not at them. Everybody has that pal who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals regarding what you’re doing, however it does not need to be one-way. Bring your audience into the discussion, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it sparingly. Say you have ten social posts over two weeks, you should make seven or so appropriate to your image, approximately two about a separate group that you are involved with, and 1 or 2 a direct CTA to purchase your product. This content model provides versatility and the opportunity to be creative with your social voice.
I hope that you found the 70-20-10 rule helpful. Examples of social posts you should be making:
+ Publishing a brand-new record release from a artist you toured with.
+ Sharing details about a new side project a band member is launching.
+ Posting an event hosted by a location who has booked you or your band.
This material shouldn’t be arbitrary. You must truly believe in what you’re sharing. Whatever you share publicly comes back to your image. If you post about an unimportant project, your fans might question the consistency of your voice.