Digital Media Resources:
Discover methods to optimize your web presence here: search optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social media presence helping to the growth of your audience? You likely have attentively created material with focus on great content but if no one knows about you, you’ll struggle to grow an audience. Artists just starting invest too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and engaging the audience in a conversational manner is the best objective. Check out the newartistmodel.com for more resources.
70% of your social content should develop your brand.
The largest majority of your material ought to be focused on your story and brand name. Maybe your brand is hard, but your personality is with a funny attribute. Mix the two in a manner that offers your fans a view into your personality. Try publishing a image of you vocalizing in the studio, or writing a sincere note of thanks to your supporters. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content needs to be shared from and for other artists.
If a band welcomed you to sing with them in Flagstaff, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will develop a powerful network by way of social media. Think of these bands as amplifiers of your brand. As an up-and-coming artist, you’re constantly gigging with other bands and teaming up with artists, freelance professional photographers, sound engineers, graphic designers, etc. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be promotional.
LA based producer Flying Lotus installed a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, interesting