Social Media Resources:
Learn methods to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your online presence contributing to the growth of your fan base? You likely have attentively created material with attention to great material but if no one knows about your music, you’ll struggle to build an audience. Singers just beginning spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand and informing the audience in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social content must develop your brand.
The largest bulk of your material needs to be centered on your story and brand. Supposing your brand is hard, on the other hand your personality is with a sense of humor. Blend the 2 in a manner that offers your fans a view into your personality. Try posting a photo of you vocalizing in the studio, or writing a sincere thank you to your followers. Remember, your audience want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material needs to be shared from and for other singers.
If a band welcomed you to sing with them in Double Adobe, let your fans in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you will develop a powerful network through social media. Think of these artists as amplifiers of your brand. As an trending vocalist, you’re constantly gigging with other bands and collaborating with artists, independent photographers, sound engineers, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material must be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, interesting