Social Networking Tools:
Discover ways to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your online presence contributing to the growth of your fan base? You probably have attentively created product with focus on great content but if no one knows about your incredible talent, you’ll struggle to achieve a following. Bands just starting invest excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and engaging the audience in a natural way is the ultimate objective. Check out the newartistmodel.com for more resources.
70 percent of your social material ought to develop your brand name.
The biggest bulk of your material ought to be focused on your story and brand name. Maybe your brand name is dark, however your character is with a sense of humor. Blend the two in a method that offers your followers a window into who you are. Try posting a picture of you vocalizing in the studio, or composing a genuine note of thanks to your followers. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, ordinary, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content needs to be shared from and for other bands.
If a band invited you to sing with them in Dolan Springs, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll develop a powerful network by way of social media. Think of these artists as amplifiers of your brand. As an emerging vocalist, you’re continuously playing with other groups and collaborating with musicians, freelance photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, intriguing facts that no one would have understood, such as the story behind why he used a specific sound or the rapper he originally had in mind for a specific beat.
Handling social media requires focus, however it can be fun. It’s a great method to interact with your fans. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be comprehensive and enjoyable, but it must build to the story behind your band and your music. UK indie electronic act the double x does a magnificent job with sharing images of their journeys in the studio as well as hanging out with buddies. Their fans find this content to be unique and captivating, while at the same time it shows the individual character of the band.
Social network marketing is about interacting with your fans, not at them. Everyone has that pal who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you’re up to, but it does not have to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Let’s say you have 10 Facebook posts over 2 weeks, you will want to make seven or so relevant to your brand name, approximately 2 about a different group that you are involved with, and one or 2 an explicit CTA to buy your product. This content mix offers versatility and the chance to be creative with your virtual voice.
I trust that you found the 70-20-10 rule useful. Examples of social posts you could be making:
+ Publishing a new record debut from a band you visited with.
+ Publishing details about a brand-new side job one of your band member is launching.
+ Sharing an event hosted by a location who has scheduled you or your band.
This content should not be arbitrary. You need to really believe in exactly what you’re sharing. Everything comes back to your brand. If you publish about an unimportant project, your followers may wonder about the consistency of your message.