Social Networking Resources:
Discover approaches to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, let’s be honest, is your social networking presence contributing to the growth of your fan base? You probably have thoughtfully created material with focus on great content but if no one knows about your music, you’ll struggle to build a base of fans. Musicians just starting invest excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and informing your fans in a natural manner is the best objective. Check out the newartistmodel.com for more resources.
70 percent of your social content needs to build your brand.
The biggest bulk of your content must be focused on your story and brand name. Maybe your brand name is hardcore, on the other hand your personality is with a sense of humor. Mix the 2 in a manner that gives your fans a view into who you are. Try posting a photo of you vocalizing in the studio, or composing a sincere note of thanks to your fans. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content needs to be shared from and for other bands.
If an artist welcomed you to record with them in Cottonwood Station, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll establish a beneficial network through social media. Think of these influencers as amplifiers of your brand. As an up-and-coming vocalist, you’re constantly playing with other bands and working together with musicians, independent professional photographers, recording technicians, graphic designers, etc. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, fascinating