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Discover methods to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, let’s be honest, is your online presence helping to the growth of your audience? You likely have attentively created music with attention to great content but if no one knows about you, you’ll struggle to grow a following. Singers just beginning invest excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving followers without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and engaging the audience in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
70% of your social content must enhance your brand name.
The biggest bulk of your material ought to be focused on your story and brand. Supposing your brand is dark, but your personality is with a funny attribute. Mix the 2 in a way that offers your fans a view into your personality. Try publishing a photo of you belting in the studio, or composing a genuine note of thanks to your fans. Remember, your fans want to get into your life, so usher them backstage. Show them the exciting, ordinary, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material ought to be shared from and for other bands.
If an artist welcomed you to record with them in Cottonwood Station, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will establish a advantageous network by way of social media. Think of these influencers as amplifiers of your name. As an up-and-coming vocalist, you’ll be constantly gigging with other bands and working together with artists, self-employed professional photographers, sound engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, fascinating