Digital Networking Tools:
Learn methods to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social networking presence helping to the growth of your fan base? You probably have thoughtfully crafted product with focus on great art but if no one knows about you, you’ll struggle to grow a base of fans. Bands just beginning invest too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand name and telling your fans in a conversational manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social content should develop your brand name.
The largest majority of your material must be centered on your message and brand name. Supposing your brand is hard, on the other hand your character is with a funny attribute. Blend the two in a way that offers your followers a window into your personality. Try posting a image of you belting in the studio, or writing a genuine note of thanks to your supporters. Remember, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material must be shared from and for other vocalists.
If an artist invited you to record with them in Cottonwood Station, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you’ll establish a useful network via social media. Think of these bands as amplifiers of your brand. As an up-and-coming artist, you’ll be constantly gigging with other bands and teaming up with vocalists, self-employed professional photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, fascinating