Social Media Strategies for Artists in Cortaro 85652 – SEO builds local businesses

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When discussing social media strategy for artists, Ok, honestly, is your social profile helping to the growth of your fan base? You likely have thoughtfully created material with attention to great material but if no one knows about your music, you’ll struggle to build an audience. Musicians just starting invest too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and informing your fans in a natural way is the ultimate goal. Check out the for more resources.

70 percent of your social material needs to build your brand.

The biggest bulk of your material must be centered on your message and brand. Maybe your brand is hardcore, on the other hand your character is with a sense of humor. Blend the two in a way that gives your fans a view into who you are. Try posting a picture of you vocalizing in the studio, or composing a sincere thank you to your supporters. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social media content must be shared from and for other singers.

If a band invited you to perform with them in Cortaro, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll establish a beneficial network by way of social media. Think of these influencers as amplifiers of your brand. As an up-and-coming vocalist, you’ll be continuously gigging with other groups and teaming up with artists, self-employed professional photographers, recording engineers, graphic designers, etc. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material should be promotional.

LA based producer Flying Lotus installed a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing facts that nobody would have understood, such as the story behind why he utilized a certain sample or the rap artist he originally wanted for a specific beat.

Managing social media requires attention to detail, however it can be fun. It’s a terrific method to communicate with your audience. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.

The content you release should be extensive and fun, but it must build to the story behind your band and your career. UK indie electro trio the double x does a magnificent job with sharing images of their journeys in the studio as well as hanging out with friends. Their fans find this content to be special and endearing, while at the same time it reveals the individual personality of the band.

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Social media marketing is about communicating with your fans, not at them. Everybody has that pal who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform people regarding what you’re doing, but it does not have to be one-way. Bring your fans into the conversation, don’t alienate them.

Bottom line, with social, don’t overdo self-promotion, use it sparingly. Say you have ten social posts over 2 weeks, you will want to make 7 or so appropriate to your brand, approximately two about a different job that you are involved with, and 1 or two a direct call-to-action to buy your music. This content model gives flexibility and the chance to be imaginative with your online voice.

I hope that you found the seventy-twenty-ten rule useful. Examples of social posts you should be making:

+ Publishing a new album release from a band you performed with.

+ Posting info about a new side job one of your band member is pursuing.

+ Sharing an event hosted by a location who has scheduled you or your band.

This content should not be random. You must truly believe in exactly what you’re sharing. Whatever you share publicly comes back to your brand. If you publish about an irrelevant project, your fans might question the consistency of your message.