Digital Media Resources:
Discover approaches to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social presence helping to the growth of your fan base? You probably have attentively created product with focus on great material but if no one knows about your incredible talent, you’ll struggle to grow an audience. Musicians just starting spend excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving followers without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand name and telling your fans in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social content must enhance your brand.
The largest bulk of your content needs to be centered on your story and brand name. Supposing your brand name is hardcore, on the other hand your character is with a funny attribute. Blend the 2 in a way that offers your fans a view into who you are. Try publishing a image of you belting in the studio, or writing a genuine note of thanks to your followers. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content should be shared from and for other artists.
If a band invited you to perform with them in Coronado, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you will establish a beneficial network through social media. Think of these bands as amplifiers of your name. As an emerging artist, you’re continuously playing with other bands and collaborating with musicians, self-employed photographers, sound engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, fascinating