Social Networking Tools:
Learn ways to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social media presence contributing to the growth of your audience? You likely have attentively created material with focus on great content but if no one knows about your incredible talent, you’ll struggle to grow an audience. Singers just starting invest too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and informing your fans in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
70% of your social content should develop your brand name.
The biggest bulk of your content should be centered on your story and brand name. Supposing your brand is dark, however your character is with a sense of humor. Blend the 2 in a method that gives your fans a view into who you are. Try posting a video of you belting in the studio, or writing a sincere thank you to your fans. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material needs to be shared from and for other musicians.
If an artist invited you to sing with them in Corona De Tucson, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll develop a powerful network by way of social media. Think of these influencers as amplifiers of your name. As an trending singer, you’re constantly playing with other bands and working together with artists, freelance professional photographers, sound technicians, graphic designers, and so on. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be self-promoting.
Los Angeles based artist Flying Lotus set up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, interesting