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Learn approaches to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, let’s be honest, is your social presence contributing to the growth of your audience? You likely have thoughtfully crafted music with focus on great art but if no one knows about you, you’ll struggle to achieve a fan base. Artists just starting spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and informing your fans in a natural manner is the best objective. Check out the newartistmodel.com for more resources.
70 percent of your social material must enhance your brand name.
The biggest bulk of your content must be focused on your story and brand name. Maybe your brand name is hardcore, on the other hand your character is with a sense of humor. Blend the 2 in a way that offers your followers a window into who you are. Try publishing a photo of you belting in the studio, or composing a sincere note of thanks to your fans. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content should be shared from and for other vocalists.
If an artist welcomed you to record with them in Concho Valley, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll develop a useful network by way of social media. Think of these artists as amplifiers of your brand. As an up-and-coming singer, you’re constantly playing with other groups and teaming up with vocalists, independent professional photographers, recording engineers, graphic designers, etc. Utilize this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be promotional.
LA based producer Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing facts that nobody would have understood, such as the story behind why he utilized a certain sound or the rapper he originally wanted for a certain beat.
Managing social media requires focus, but it can be fun. It’s a excellent way to interact with your audience. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be wide-ranging and fun, but it must contribute to the story behind your band and your music. UK indie electro trio the double x does a fantastic job with sharing pictures of their adventures on the road along with hanging out with friends. Their fans find this content to be special and fun, while at the same time it shows the individual personality of the band.
Social network marketing is about communicating with your audience, not at them. Everyone has that good friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you’re doing, but it doesn’t have to be one-way. Bring your fans into the conversation, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have ten Facebook posts over 2 weeks, you will want to make 7 or so appropriate to your brand, approximately two about a separate group that you are involved with, and one or two an explicit CTA to buy your promotional item. This content model offers versatility and the chance to be imaginative with your social voice.
I trust that you find the 70/20/10 rule useful. Examples of social posts you should be making:
+ Publishing a brand-new record debut from a band you guested with.
+ Sharing information about a brand-new side project one of your band member is pursuing.
+ Publishing an event hosted by a location who has scheduled you or your band.
This content should not be arbitrary. You must truly believe in what you’re sharing. Whatever you share publicly comes back to your brand name. If you publish about an unimportant project, your fans might wonder about the consistency of your voice.