Social Networking Resources:
Discover approaches to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence contributing to the growth of your audience? You likely have thoughtfully crafted material with attention to great material but if no one knows about your music, you’ll struggle to achieve a base of fans. Singers just starting spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and telling your fans in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social material should enhance your brand name.
The largest bulk of your material needs to be centered on your message and brand name. Maybe your brand is dark, on the other hand your character is with a sense of humor. Mix the 2 in a method that gives your followers a window into who you are. Try posting a photo of you belting in the studio, or writing a sincere note of thanks to your supporters. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material must be shared from and for other musicians.
If an artist welcomed you to record with them in Claypool, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll establish a useful network via social media. Think of these bands as amplifiers of your name. As an up-and-coming artist, you’re constantly gigging with other groups and collaborating with vocalists, self-employed photographers, sound technicians, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, intriguing facts that nobody would have caught, such as the story behind why he used a particular sound or the rapper he initially had in mind for a specific beat.
Handling social media requires dedication, however it can be fun. It’s a excellent method to interact with your audience. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and enjoyable, but it must build to the story behind your band and your art. UK indie electronic act the double x does a magnificent job with sharing images of their adventures in the studio as well as hanging out with friends. Their fans discover this content to be unique and engaging, while at the same time it shows the individual personality of the band.
Social media marketing has to do with interacting with your fans, not at them. Everybody has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell individuals regarding what you are up to, however it does not have to be one-way. Bring your audience into the discussion, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have a dozen social posts over 2 weeks, you will want to make 7 or so relevant to your brand, approximately two about a separate project that you support, and one or 2 a direct call-to-action to purchase your promotional item. This content model gives flexibility and the opportunity to be innovative with your virtual voice.
I trust that you find the seventy-twenty-ten rule helpful. Examples of social posts you could be making:
+ Publishing a new record release from a artist you guested with.
+ Publishing info about a brand-new side project a band member is pursuing.
+ Posting an occasion hosted by a place who has scheduled you or your band.
This content should not be arbitrary. You need to truly believe in what you are sharing. Everything comes back to your brand name. If you post about an unimportant project, your fans might wonder about the consistency of your voice.