Digital Networking Resources:
Learn ways to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social media presence contributing to the growth of your audience? You likely have thoughtfully crafted product with attention to great art but if no one knows about your incredible talent, you’ll struggle to build an audience. Singers just beginning invest too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and engaging the audience in a conversational manner is the best goal. Check out the newartistmodel.com for more resources.
70% of your social content should build your brand.
The biggest bulk of your material ought to be centered on your story and brand name. Maybe your brand is hard, however your character is with a funny attribute. Blend the two in a way that offers your followers a window into your personality. Try posting a picture of you belting in the studio, or writing a genuine note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material must be shared from and for other musicians.
If a band invited you to sing with them in Cibola, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you will establish a powerful network by way of social media. Think of these artists as amplifiers of your name. As an emerging artist, you’re continuously playing with other groups and teaming up with musicians, independent professional photographers, sound technicians, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing realities that no one would have understood, such as the story behind why he utilized a specific sample or the rap artist he initially wanted for a certain beat.
Managing social media requires attention to detail, however it can be fun. It’s a great way to interact with your fans. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your music. UK indie electronic act the double x does a amazing job with sharing photos of their journeys on the road along with hanging out with fellow artists. Their fans discover this content to be special and captivating, while at the same time it reveals the individual character of the band.
Social media marketing is about communicating with your fans, not at them. Everyone has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell people regarding what you’re doing, but it does not have to be one-way. Bring your fans into the discussion, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it moderately. Let’s say you have 10 Facebook posts over 2 weeks, you should make seven or so relevant to your brand name, approximately 2 about a separate job that you support, and 1 or two an explicit CTA to buy your product. This content mix provides versatility and the chance to be creative with your virtual voice.
I trust that you found the seventy-twenty-ten rule helpful. Examples of social posts you should be making:
+ Sharing a brand-new album release from a artist you visited with.
+ Sharing info about a brand-new side job a band member is pursuing.
+ Sharing an event hosted by a place who has reserved you or your band.
This content shouldn’t be arbitrary. You have to truly believe in what you’re sharing. Everything returns to your brand. If you publish about an unimportant project, your followers might wonder about the consistency of your message.