Digital Networking Resources:
Discover methods to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social media profile helping to the growth of your audience? You probably have attentively crafted material with focus on great material but if no one knows about your music, you’ll struggle to achieve a following. Singers just beginning spend too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand name and engaging your fans in a natural manner is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social material must enhance your brand name.
The largest majority of your material needs to be focused on your message and brand. Perhaps your brand is dark, on the other hand your personality is with a sense of humor. Blend the 2 in a manner that gives your fans a window into who you are. Try publishing a photo of you belting in the studio, or composing a genuine thank you to your supporters. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other artists.
If an artist welcomed you to sing with them in Chloride, let your followers in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you will establish a useful network through social media. Think of these influencers as amplifiers of your name. As an emerging artist, you’re continuously gigging with other bands and teaming up with vocalists, independent photographers, recording engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, intriguing realities that nobody would have understood, such as the story behind why he used a specific sample or the rapper he initially had in mind for a certain beat.
Managing social networking requires attention to detail, but it can be enjoyable. It’s a excellent way to interact with your audience. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and enjoyable, but it must build to the story behind your band and your music. UK indie electronic act the double x does a magnificent job with sharing pictures of their adventures in the studio as well as hanging out with fellow artists. Their fans find this content to be special and captivating, while at the same time it reveals the individual character of the band.
Social media marketing has to do with communicating with your fans, not at them. Everyone has that friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people about what you’re doing, but it does not have to be one-way. Bring your fans into the discussion, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it sparingly. Say you have a dozen social posts over 2 weeks, you should make 7 or so pertinent to your brand, approximately two about a different job that you are involved with, and 1 or two a direct call-to-action to buy your music. This content model offers versatility and the chance to be innovative with your online voice.
I hope that you find the seventy-twenty-ten rule helpful. Examples of social posts you could be making:
+ Sharing a brand-new record release from a artist you guested with.
+ Publishing details about a brand-new side venture a band member is launching.
+ Posting an occasion hosted by a location who has scheduled you or your band.
This material shouldn’t be arbitrary. You need to truly believe in what you are sharing. Everything returns to your brand name. If you post about an unimportant project, your fans might wonder about the consistency of your message.