Social Media Resources:
Learn methods to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social media profile helping to the growth of your audience? You probably have thoughtfully created material with focus on great art but if no one knows about your incredible talent, you’ll struggle to build an audience. Bands just starting spend excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and telling your fans in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social material should develop your brand name.
The biggest bulk of your material should be centered on your story and brand name. Supposing your brand is hard, on the other hand your personality is with a sense of humor. Mix the two in a way that offers your followers a window into your personality. Try posting a video of you vocalizing in the studio, or composing a sincere note of thanks to your supporters. Remember, your fans want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material should be shared from and for other singers.
If a band welcomed you to sing with them in Chinle, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will establish a useful network through social media. Think of these bands as amplifiers of your brand. As an emerging vocalist, you’re constantly playing with other bands and collaborating with musicians, self-employed professional photographers, recording engineers, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, intriguing realities that nobody would have known, such as the story behind why he utilized a certain sample or the rap artist he initially wanted for a particular beat.
Managing social networking requires dedication, however it can be enjoyable. It’s a terrific method to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and enjoyable, but it must build to the story behind your band and your music. UK indie electro trio the double x does a magnificent job with sharing video of their adventures in the studio as well as hanging out with friends. Their fans discover this content to be special and fun, while at the same time it reveals the individual personality of the band.
Social media marketing has to do with communicating with your fans, not at them. Everyone has that buddy who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals regarding what you are doing, however it doesn’t have to be one-way. Bring your audience into the conversation, don’t alienate them.
Bottom line, with social, do not overdo self-promotion, use it moderately. Let’s say you have ten Facebook posts over 2 weeks, you will want to make 7 or so relevant to your image, approximately 2 about a separate project that you are involved with, and one or two a direct call-to-action to purchase your music. This content mix provides versatility and the chance to be creative with your online voice.
I trust that you found the 70-20-10 guideline helpful. Examples of social posts you should be making:
+ Publishing a brand-new album debut from a artist you performed with.
+ Sharing information about a new side venture one of your band member is launching.
+ Posting an event hosted by a place who has booked you or your band.
This material should not be random. You must genuinely believe in exactly what you are sharing. Everything returns to your image. If you post about an irrelevant project, your fans may question the consistency of your voice.