Digital Networking Resources:
Learn methods to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social profile helping to the growth of your audience? You probably have thoughtfully created material with focus on great art but if no one knows about your incredible talent, you’ll struggle to build a fan base. Artists just beginning invest too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving fans with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand and informing your fans in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
70% of your social material must develop your brand name.
The largest bulk of your content should be focused on your story and brand. Supposing your brand is dark, on the other hand your personality is with a funny attribute. Mix the two in a manner that offers your followers a window into who you are. Try posting a picture of you belting in the studio, or composing a genuine note of thanks to your followers. Remember, your fans want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material must be shared from and for other bands.
If an artist invited you to record with them in Chinle, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a powerful network through social media. Think of these influencers as amplifiers of your brand. As an emerging vocalist, you’ll be continuously playing with other groups and collaborating with vocalists, independent photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, interesting