Social Media Strategies for Artists in Chinle 86507 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social networking presence helping to the growth of your audience? You probably have thoughtfully crafted product with focus on great art but if no one knows about your incredible talent, you’ll struggle to build an audience. Musicians just beginning invest excessive time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and engaging the audience in a conversational manner is the best goal. Check out the newartistmodel.com for more resources.

70% of your social content needs to build your brand.

The largest bulk of your content should be centered on your message and brand name. Maybe your brand is hard, but your personality is with a funny attribute. Mix the two in a way that gives your followers a view into who you are. Try publishing a image of you belting in the studio, or composing a sincere note of thanks to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social media content needs to be shared from and for other bands.

If an artist invited you to record with them in Chinle, let your followers in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will establish a useful network via social media. Think of these artists as amplifiers of your brand. As an up-and-coming singer, you’re constantly gigging with other bands and collaborating with vocalists, self-employed photographers, recording engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the content must be self-promoting.

LA based artist Flying Lotus put up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing truths that nobody would have understood, such as the story behind why he utilized a specific sample or the rap artist he originally wanted for a particular beat.


Handling social networking requires focus, but it can be enjoyable. It’s a fantastic way to interact with your audience. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The material you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a fantastic job with sharing images of their journeys on the road as well as hanging out with pals. Their fans discover this material to be special and fun, while at the same time it shows the individual personality of the band.


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Social media marketing has to do with interacting with your audience, not at them. Everyone has that buddy who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people about what you are doing, however it doesn’t need to be one-way. Bring your audience into the conversation, don’t alienate them.


Bottom line, with social, don’t overdo self-promotion, use it sparingly. Say you have 10 Facebook posts over 2 weeks, you should make seven or so appropriate to your image, approximately two about a different project that you are involved with, and 1 or 2 a direct CTA to buy your music. This content mix provides versatility and the opportunity to be creative with your virtual voice.

I trust that you found the 70/20/10 rule helpful. Examples of social posts you should be making:

+ Sharing a brand-new album release from a band you visited with.

+ Sharing information about a brand-new side project a band member is pursuing.

+ Posting an occasion hosted by a location who has scheduled you or your band.

This content shouldn’t be random. You need to truly believe in exactly what you’re sharing. Everything comes back to your brand name. If you post about an irrelevant project, your fans might question the consistency of your message.