Social Media Strategies for Artists in Chilchinbito 86033 – SEO builds local businesses

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When discussing social media strategy for artists, Ok, honestly, is your social presence helping to the growth of your audience? You likely have thoughtfully crafted product with attention to great content but if no one knows about you, you’ll struggle to achieve an audience. Singers just beginning invest too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and telling your fans in a natural manner is the ultimate goal. Check out the for more resources.

70% of your social content must build your brand name.

The largest bulk of your material must be focused on your message and brand name. Supposing your brand is dark, but your character is with a sense of humor. Mix the two in a way that gives your fans a view into your personality. Try posting a image of you belting in the studio, or composing a sincere note of thanks to your followers. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social media material ought to be shared from and for other bands.

If a band invited you to sing with them in Chilchinbito, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll develop a powerful network via social media. Think of these influencers as amplifiers of your brand. As an up-and-coming vocalist, you’re constantly gigging with other bands and working together with vocalists, freelance photographers, recording engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the content must be promotional.

Los Angeles based artist Flying Lotus put up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing truths that no one would have understood, such as the story behind why he utilized a certain sample or the rapper he originally wanted for a specific beat.

Managing social networking requires attention to detail, however it can be enjoyable. It’s a great way to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.

The content you release should be comprehensive and enjoyable, but it must contribute to the story behind your band and your music. UK indie electro trio the double x does a fabulous job with sharing images of their journeys in the studio along with hanging out with friends. Their fans find this material to be special and engaging, while at the same time it reveals the individual character of the band.

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Social media marketing has to do with communicating with your audience, not at them. Everyone has that good friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform people regarding what you’re doing, however it doesn’t need to be one-way. Bring your audience into the conversation, don’t alienate them.

Bottom line, with social, don’t overdo self-promotion, use it moderately. Say you have ten Facebook posts over 2 weeks, you should make 7 or so relevant to your brand name, approximately 2 about a different job that you support, and 1 or two a direct CTA to purchase your promotional item. This content model offers flexibility and the opportunity to be imaginative with your virtual voice.

I trust that you find the 70/20/10 rule helpful. Examples of social posts you should be making:

+ Sharing a brand-new record release from a artist you performed with.

+ Sharing info about a brand-new side job one of your band member is launching.

+ Posting an occasion hosted by a venue who has scheduled you or your band.

This material should not be arbitrary. You need to really believe in what you’re sharing. Everything comes back to your brand name. If you post about an unimportant project, your followers might question the consistency of your voice.