Social Media Strategies for Artists in Chandler 85244 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social media presence contributing to the growth of your fan base? You probably have thoughtfully crafted music with attention to great content but if no one knows about your music, you’ll struggle to grow an audience. Bands just starting invest excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand name and informing your fans in a natural manner is the real goal. Check out the newartistmodel.com for more resources.

70% of your social content should develop your brand name.

The biggest bulk of your material ought to be focused on your story and brand. Supposing your brand is hard, on the other hand your personality is with a funny attribute. Blend the two in a manner that offers your fans a view into your personality. Try posting a video of you vocalizing in the studio, or composing a sincere note of thanks to your supporters. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social media content ought to be shared from and for other artists.

If an artist invited you to record with them in Chandler, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you will establish a powerful network through social media. Think of these influencers as amplifiers of your name. As an emerging artist, you’re continuously gigging with other bands and working together with artists, self-employed photographers, sound engineers, graphic designers, etc. Use this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the content should be self-promoting.

Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, intriguing facts that no one would have understood, such as the story behind why he used a particular sample or the rap artist he initially wanted for a certain beat.


Managing social networking requires dedication, however it can be enjoyable. It’s a excellent method to interact with your audience. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The material you release should be extensive and enjoyable, but it must build to the story behind your band and your career. UK indie electronic act the double x does a wonderful job with sharing images of their adventures in the studio as well as hanging out with buddies. Their fans find this material to be special and engaging, while at the same time it shows the individual personality of the band.


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Social network marketing has to do with interacting with your fans, not at them. Everyone has that good friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals regarding what you are up to, however it does not have to be one-way. Bring your fans into the conversation, don’t alienate them.


Bottom line, with social, don’t overdo self-promotion, use it moderately. Say you have ten social posts over two weeks, you will want to make seven or so relevant to your image, approximately two about a separate project that you support, and 1 or 2 a direct CTA to buy your product. This content model gives versatility and the chance to be innovative with your online voice.

I hope that you find the 70-20-10 guideline useful. Examples of social posts you could be making:

+ Publishing a brand-new album release from a band you toured with.

+ Posting information about a new side project one of your band member is launching.

+ Sharing an occasion hosted by a place who has reserved you or your band.

This material shouldn’t be random. You need to really believe in what you are sharing. Everything returns to your brand name. If you publish about an irrelevant project, your followers may question the consistency of your message.