Social SEO Resources:
Learn approaches to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social networking profile contributing to the growth of your fan base? You probably have attentively crafted product with attention to great art but if no one knows about your music, you’ll struggle to build a following. Artists just starting invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving fans with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and engaging the audience in a natural way is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social material must develop your brand name.
The largest bulk of your material ought to be centered on your message and brand name. Supposing your brand name is dark, however your personality is with a sense of humor. Blend the 2 in a manner that offers your fans a window into your personality. Try publishing a picture of you belting in the studio, or writing a sincere thank you to your supporters. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content should be shared from and for other bands.
If a band invited you to perform with them in Cave Creek, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will develop a beneficial network by way of social media. Think of these bands as amplifiers of your brand. As an trending singer, you’re constantly gigging with other groups and teaming up with vocalists, freelance photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, intriguing truths that no one would have understood, such as the story behind why he utilized a certain sound or the rap artist he originally had in mind for a specific beat.
Managing social media requires focus, however it can be fun. It’s a great way to communicate with your audience. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be comprehensive and enjoyable, but it must contribute to the story behind your band and your career. UK indie electro trio the double x does a fantastic job with sharing images of their journeys on the road along with hanging out with friends. Their fans discover this material to be special and engaging, while at the same time it shows the individual character of the band.
Social media marketing is about interacting with your audience, not at them. Everyone has that good friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell people about what you’re doing, however it does not have to be one-way. Bring your fans into the discussion, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Say you have 10 social posts over 2 weeks, you should make 7 or so pertinent to your image, approximately two about a different job that you are involved with, and one or two an explicit CTA to purchase your music. This content model gives flexibility and the opportunity to be creative with your social voice.
I hope that you found the 70-20-10 guideline useful. Examples of social posts you should be making:
+ Sharing a brand-new album debut from a artist you visited with.
+ Posting information about a brand-new side job a band member is launching.
+ Sharing an occasion hosted by a place who has scheduled you or your band.
This material should not be random. You need to truly believe in exactly what you are sharing. Whatever you share publicly returns to your brand. If you post about an irrelevant project, your fans may wonder about the consistency of your message.