Digital Networking Resources:
Learn ways to optimize your web presence here: search optimization for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your online presence contributing to the growth of your fan base? You probably have attentively crafted product with focus on great material but if no one knows about you, you’ll struggle to build a base of fans. Artists just beginning invest too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand name and telling the audience in a natural manner is the real goal. Check out the newartistmodel.com for more resources.
70% of your social content must develop your brand name.
The biggest bulk of your content needs to be centered on your message and brand. Maybe your brand name is dark, on the other hand your personality is with a sense of humor. Blend the two in a way that gives your fans a window into your personality. Try publishing a video of you belting in the studio, or writing a sincere thank you to your supporters. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content ought to be shared from and for other musicians.
If a band invited you to perform with them in Cashion, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you will establish a useful network by way of social media. Think of these bands as amplifiers of your name. As an trending vocalist, you’re constantly playing with other groups and collaborating with vocalists, self-employed photographers, sound technicians, graphic designers, and so on. Use this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, interesting