Social Media Tools:
Learn methods to optimize your web presence here: search optimization for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your online profile helping to the growth of your audience? You likely have attentively created material with attention to great content but if no one knows about you, you’ll struggle to grow an audience. Singers just starting invest too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving followers with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and engaging the audience in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social content should develop your brand name.
The largest bulk of your material needs to be centered on your story and brand. Perhaps your brand name is hardcore, however your personality is with a funny attribute. Mix the 2 in a method that gives your fans a view into your personality. Try publishing a image of you vocalizing in the studio, or writing a genuine note of thanks to your fans. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other singers.
If a band invited you to sing with them in Casa Grande, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you will develop a useful network by way of social media. Think of these influencers as amplifiers of your brand. As an emerging artist, you’re constantly playing with other groups and working together with vocalists, independent professional photographers, recording engineers, graphic designers, etc. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be promotional.
Los Angeles based artist Flying Lotus put up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, fascinating