Social Media Tools:
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When discussing social media strategy for artists, Ok, honestly, is your social networking profile helping to the growth of your audience? You likely have thoughtfully created product with attention to great art but if no one knows about your music, you’ll struggle to achieve an audience. Bands just starting invest excessive time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand name and engaging your fans in a conversational manner is the best objective. Check out the newartistmodel.com for more resources.
70% of your social content ought to enhance your brand.
The largest bulk of your content ought to be focused on your message and brand. Maybe your brand is hard, however your character is with a funny attribute. Mix the 2 in a manner that gives your followers a window into your personality. Try posting a photo of you vocalizing in the studio, or composing a sincere note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material should be shared from and for other bands.
If a band welcomed you to perform with them in Bowie, let your followers in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you’ll establish a useful network by way of social media. Think of these artists as amplifiers of your brand. As an up-and-coming artist, you’ll be continuously gigging with other groups and teaming up with musicians, independent professional photographers, sound technicians, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, intriguing truths that no one would have known, such as the story behind why he used a certain sample or the rapper he initially had in mind for a certain beat.
Handling social networking requires attention to detail, but it can be fun. It’s a terrific way to interact with your fans. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be wide-ranging and fun, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a amazing job with sharing video of their journeys on the road along with hanging out with friends. Their fans find this material to be special and captivating, while at the same time it reveals the individual personality of the band.
Social network marketing is about communicating with your audience, not at them. Everyone has that good friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people about what you are up to, but it does not need to be one-way. Bring your fans into the discussion, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it moderately. Let’s say you have 10 social posts over two weeks, you should make 7 or so pertinent to your brand name, approximately two about a different project that you support, and one or two an explicit call-to-action to buy your promotional item. This content model gives versatility and the opportunity to be creative with your social voice.
I trust that you find the 70/20/10 guideline useful. Examples of social posts you could be making:
+ Publishing a new record release from a artist you toured with.
+ Publishing information about a new side venture a band member is launching.
+ Publishing an occasion hosted by a place who has scheduled you or your band.
This material should not be arbitrary. You need to genuinely believe in what you’re sharing. Everything comes back to your brand name. If you post about an unimportant project, your followers may question the consistency of your message.