Social Media Strategies for Artists in Bonita 85643 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social media profile helping to the growth of your audience? You probably have attentively created material with attention to great content but if no one knows about your music, you’ll struggle to grow a following. Artists just beginning spend too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and telling your fans in a conversational way is the ultimate objective. Check out the newartistmodel.com for more resources.

70 percent of your social content needs to develop your brand name.

The biggest majority of your material needs to be centered on your story and brand. Perhaps your brand name is hardcore, but your character is with a funny attribute. Mix the 2 in a manner that offers your fans a window into who you are. Try posting a image of you belting in the studio, or composing a sincere thank you to your fans. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social network material ought to be shared from and for other vocalists.

If a band welcomed you to perform with them in Bonita, let your followers in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will develop a powerful network through social media. Think of these bands as amplifiers of your brand. As an emerging vocalist, you’re constantly playing with other bands and collaborating with vocalists, freelance professional photographers, recording engineers, graphic designers, etc. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the content should be self-promoting.

LA based producer Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing realities that nobody would have known, such as the story behind why he used a specific sound or the rap artist he originally wanted for a certain beat.


Handling social media requires dedication, however it can be enjoyable. It’s a great way to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be wide-ranging and fun, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a fabulous job with sharing photos of their journeys in the studio along with hanging out with pals. Their fans find this material to be unique and captivating, while at the same time it reveals the individual character of the band.


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Social network marketing is about communicating with your fans, not at them. Everybody has that friend who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals regarding what you are up to, but it doesn’t have to be one-way. Bring your audience into the discussion, don’t alienate them.


Bottom line, with social, don’t overdo self-promotion, use it moderately. Say you have ten social posts over two weeks, you will want to make 7 or so relevant to your brand name, approximately 2 about a separate group that you support, and 1 or 2 an explicit call-to-action to buy your promotional item. This content mix offers versatility and the chance to be imaginative with your social voice.

I hope that you found the 70-20-10 rule helpful. Examples of social posts you could be making:

+ Sharing a brand-new record debut from a artist you toured with.

+ Posting info about a brand-new side venture a band member is pursuing.

+ Sharing an event hosted by a venue who has scheduled you or your band.

This material shouldn’t be arbitrary. You must truly believe in what you are sharing. Whatever you share publicly comes back to your brand. If you publish about an irrelevant project, your followers might wonder about the consistency of your voice.