Social Networking Tools:
Learn approaches to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your online profile helping to the growth of your fan base? You likely have attentively created material with focus on great art but if no one knows about your music, you’ll struggle to achieve a base of fans. Singers just beginning spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand and telling your fans in a conversational way is the best objective. Check out the newartistmodel.com for more resources.
70 percent of your social content must enhance your brand name.
The largest bulk of your material should be centered on your story and brand. Perhaps your brand name is hardcore, on the other hand your personality is with a sense of humor. Blend the two in a method that gives your fans a window into your personality. Try publishing a photo of you vocalizing in the studio, or composing a sincere note of thanks to your supporters. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content needs to be shared from and for other vocalists.
If a band welcomed you to perform with them in Bitahochee, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you will establish a powerful network by way of social media. Think of these artists as amplifiers of your brand. As an up-and-coming artist, you’ll be constantly gigging with other groups and working together with artists, self-employed photographers, sound technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, interesting