Social SEO Resources:
Discover methods to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social presence helping to the growth of your audience? You probably have thoughtfully crafted product with focus on great art but if no one knows about your music, you’ll struggle to build an audience. Singers just beginning spend too much time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving followers without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand name and engaging your fans in a conversational manner is the best goal. Check out the newartistmodel.com for more resources.
70% of your social material must develop your brand.
The largest majority of your material needs to be centered on your story and brand. Maybe your brand is hard, on the other hand your personality is with a sense of humor. Blend the two in a manner that offers your followers a window into your personality. Try posting a photo of you vocalizing in the studio, or writing a sincere thank you to your fans. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material should be shared from and for other singers.
If a band invited you to record with them in Bisbee Jct, let your fans in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll establish a advantageous network via social media. Think of these artists as amplifiers of your name. As an emerging vocalist, you’re continuously gigging with other groups and working together with musicians, self-employed photographers, recording engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be promotional.
Los Angeles based producer Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, fascinating