Social Networking Tools:
Learn ways to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social media profile contributing to the growth of your audience? You probably have thoughtfully crafted product with focus on great art but if no one knows about your music, you’ll struggle to build a fan base. Singers just beginning spend too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving fans with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and engaging the audience in a conversational way is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social content should enhance your brand.
The biggest majority of your material must be focused on your message and brand name. Maybe your brand is hardcore, but your personality is with a funny attribute. Mix the 2 in a manner that offers your fans a window into who you are. Try posting a picture of you vocalizing in the studio, or composing a sincere thank you to your supporters. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content ought to be shared from and for other vocalists.
If an artist invited you to sing with them in Benson, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you will establish a powerful network through social media. Think of these bands as amplifiers of your name. As an emerging vocalist, you’ll be constantly playing with other bands and working together with artists, freelance professional photographers, recording engineers, graphic designers, etc. Utilize this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be promotional.
LA based producer Flying Lotus installed a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, interesting