Digital Networking Resources:
Discover approaches to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social media presence contributing to the growth of your audience? You probably have thoughtfully created music with focus on great content but if no one knows about you, you’ll struggle to build a following. Bands just starting spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and informing your fans in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social content needs to enhance your brand.
The biggest bulk of your material ought to be focused on your story and brand. Maybe your brand is hard, however your personality is with a sense of humor. Blend the 2 in a method that offers your fans a view into who you are. Try posting a video of you belting in the studio, or composing a sincere note of thanks to your supporters. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content should be shared from and for other musicians.
If a band invited you to perform with them in Benson, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you will develop a beneficial network through social media. Think of these artists as amplifiers of your name. As an emerging artist, you’ll be constantly gigging with other bands and teaming up with musicians, freelance photographers, sound technicians, graphic designers, etc. Use this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, fascinating