Social Media Resources:
Learn approaches to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social media profile contributing to the growth of your fan base? You likely have thoughtfully created product with attention to great material but if no one knows about your incredible talent, you’ll struggle to build an audience. Musicians just starting invest excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and engaging the audience in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
70% of your social content must build your brand name.
The largest bulk of your content should be focused on your story and brand name. Perhaps your brand is hard, but your personality is with a sense of humor. Blend the two in a manner that gives your fans a view into who you are. Try posting a photo of you belting in the studio, or composing a sincere note of thanks to your supporters. Remember, your fans want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content needs to be shared from and for other artists.
If an artist invited you to sing with them in Bacobi, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll establish a powerful network by way of social media. Think of these influencers as amplifiers of your brand. As an trending artist, you’re constantly gigging with other bands and working together with musicians, independent professional photographers, recording engineers, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be promotional.
LA based producer Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, interesting