Social Media Resources:
Discover methods to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, let’s be honest, is your online presence contributing to the growth of your audience? You likely have attentively created product with focus on great content but if no one knows about you, you’ll struggle to grow a base of fans. Bands just beginning spend too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving fans without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and engaging the audience in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social material should develop your brand name.
The largest majority of your material ought to be centered on your story and brand name. Supposing your brand is hardcore, however your character is with a sense of humor. Blend the 2 in a manner that offers your followers a view into who you are. Try posting a photo of you belting in the studio, or composing a sincere note of thanks to your followers. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content should be shared from and for other singers.
If an artist welcomed you to perform with them in Apache Junction, let your followers in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll establish a beneficial network by way of social media. Think of these artists as amplifiers of your name. As an trending singer, you’re continuously playing with other bands and working together with vocalists, self-employed photographers, recording engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content must be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, fascinating