Social Media Resources:
Learn ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your social networking profile helping to the growth of your audience? You probably have attentively crafted material with focus on great material but if no one knows about your music, you’ll struggle to achieve an audience. Singers just beginning spend excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and informing the audience in a natural way is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social material ought to develop your brand.
The largest majority of your material needs to be centered on your story and brand name. Perhaps your brand name is dark, but your personality is with a sense of humor. Blend the two in a manner that offers your followers a view into who you are. Try publishing a photo of you belting in the studio, or composing a genuine thank you to your fans. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material ought to be shared from and for other artists.
If an artist welcomed you to record with them in Apache Junction, let your followers in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you’ll establish a advantageous network by way of social media. Think of these artists as amplifiers of your name. As an up-and-coming artist, you’ll be continuously gigging with other groups and teaming up with vocalists, self-employed professional photographers, sound engineers, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, intriguing realities that nobody would have understood, such as the story behind why he utilized a specific sound or the rap artist he initially had in mind for a specific beat.
Managing social networking requires focus, but it can be fun. It’s a terrific way to interact with your audience. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and fun, but it must contribute to the story behind your band and your music. UK indie electronic act the double x does a incredible job with sharing video of their adventures in the studio as well as hanging out with fellow artists. Their fans discover this material to be special and endearing, while at the same time it shows the individual personality of the band.
. Get more information
Social media marketing has to do with interacting with your fans, not at them. Everybody has that buddy who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform people regarding what you are up to, however it does not have to be one-way. Bring your audience into the conversation, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it moderately. Let’s say you have a dozen social posts over 2 weeks, you will want to make seven or so relevant to your brand, approximately 2 about a separate project that you are involved with, and 1 or two a direct CTA to buy your product. This content model provides versatility and the chance to be innovative with your virtual voice.
I trust that you find the 70/20/10 guideline helpful. Examples of social posts you should be making:
+ Publishing a new record release from a band you toured with.
+ Posting details about a new side venture a band member is launching.
+ Posting an event hosted by a venue who has booked you or your band.
This material shouldn’t be arbitrary. You need to truly believe in what you are sharing. Everything returns to your brand. If you post about an irrelevant project, your fans might question the consistency of your voice.