Social Media Strategies for Artists in Apache Junction 85119 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social media profile helping to the growth of your fan base? You likely have attentively created material with attention to great art but if no one knows about your music, you’ll struggle to grow a fan base. Musicians just starting invest too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving fans without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand name and engaging your fans in a conversational manner is the real objective. Check out the for more resources.

70 percent of your social content needs to enhance your brand.

The biggest bulk of your material must be centered on your message and brand name. Supposing your brand is hard, however your character is with a funny attribute. Blend the 2 in a way that gives your followers a view into who you are. Try posting a video of you vocalizing in the studio, or composing a sincere thank you to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social media content ought to be shared from and for other artists.

If a band welcomed you to sing with them in Apache Junction, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you will establish a beneficial network via social media. Think of these bands as amplifiers of your name. As an trending vocalist, you’ll be continuously gigging with other bands and collaborating with musicians, independent photographers, sound engineers, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material needs to be self-promoting.

Los Angeles based artist Flying Lotus set up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, intriguing facts that nobody would have caught, such as the story behind why he used a specific sound or the rapper he initially wanted for a certain beat.

Handling social media requires attention to detail, but it can be fun. It’s a terrific way to communicate with your fans. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.

The content you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your music. UK indie electronic act the double x does a incredible job with sharing images of their journeys in the studio as well as hanging out with pals. Their fans find this material to be special and captivating, while at the same time it reveals the individual personality of the band.

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Social network marketing is about communicating with your fans, not at them. Everyone has that pal who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals about what you are up to, but it does not have to be one-way. Bring your fans into the conversation, don’t alienate them.

Bottom line, with social, do not overdo self-promotion, use it sparingly. Let’s say you have ten social posts over two weeks, you should make seven or so relevant to your brand, approximately two about a different job that you support, and one or two an explicit CTA to purchase your promotional item. This content model gives versatility and the chance to be innovative with your social voice.

I hope that you find the 70-20-10 rule useful. Examples of social posts you should be making:

+ Publishing a new record release from a artist you toured with.

+ Sharing info about a brand-new side venture one of your band member is launching.

+ Sharing an event hosted by a location who has scheduled you or your band.

This content shouldn’t be arbitrary. You have to truly believe in what you’re sharing. Everything comes back to your brand. If you publish about an unimportant project, your followers may question the consistency of your message.