Social Media Tools:
Discover ways to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social profile contributing to the growth of your audience? You likely have thoughtfully crafted music with attention to great content but if no one knows about your music, you’ll struggle to grow a base of fans. Artists just beginning spend excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and engaging the audience in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social content should enhance your brand.
The biggest majority of your material needs to be focused on your message and brand name. Perhaps your brand is hard, however your character is with a funny attribute. Mix the 2 in a way that gives your followers a window into your personality. Try posting a picture of you vocalizing in the studio, or writing a genuine note of thanks to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content should be shared from and for other musicians.
If a band invited you to record with them in Agua Linda, let your followers in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will develop a beneficial network by way of social media. Think of these influencers as amplifiers of your brand. As an emerging vocalist, you’ll be constantly gigging with other groups and teaming up with vocalists, independent professional photographers, sound technicians, graphic designers, etc. Use this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be self-promoting.
LA based producer Flying Lotus set up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, fascinating