How to promote your music online using digital marketing and search engine optimization in Avondale Arizona 85392
The internet has created endless possibilities to promote our art in Avondale, and enables you great latitude to let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique personality. Let’s look at a few basic techniques that you can use to promote your music using search engine optimization and social media as a part of the strategy.
1. Play out live
With everything moving more and more towards digital, it’s easy to forget about the value of live interaction. These days, you can create amazing music, put it out, sell it, promote it, and even play it without ever leaving your room. However, just because you can put something out entirely on the Internet doesn’t mean you should!
Playing live is an excellent way to promote your music. Tell your fans that you’ll be releasing unreleased material, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Avondale. Just make sure you pick a band with a similar musical style.
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2. Use social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your music. Social is not a straight-up promotion platform, instead, it is a catalyst for engagement and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about twenty percent for promotional material.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways that do not scream “Buy now.” If you’re recording a new album, sprinkle updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or post a short song snippet. If you’re out on tour, take photos or share brief videos of your fans. These things aren’t overtly promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your profile
Basically, you want your audience visiting your site as frequently as possible. The more often that they are on your website, the higher are the chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you probably don’t have a lot of big updates other than the occasional new release and concert. Running a blog is a great solution. It’s fairly easy to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical concepts, or a funny story, even overview of the equipment you use.
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4. Capture the interest of relevant music sites
If you wish to market your art, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is advertised on a blog, it’s guaranteed to be seen by people who already like your genre!
Research, spend time to discover blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Perhaps you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local musicians
It’s a great way to put your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just make sure to collaborate with musicians whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
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Many musicians struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!