The internet has created amazing possibilities to promote our music in Avondale-Goodyear, and enables you freedom to let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique personality. Let’s examine some basic strategies that you could be using to promote your craft using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Just because you can release something online doesn’t mean it’s the best way. In fact, these personal interactions are still extremely important to your fans.
Playing live is an excellent way to promote your music. Let your fans know that you’ll be playing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Avondale-Goodyear. Just make sure you pick a band with a similar musical style.
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2. Leverage social media
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your craft. Social is not a straight-up marketing vehicle, instead, it is a catalyst for engagement and word-of-mouth promotion. About eighty percent of your posts should be funny, conversational, and interesting, leaving about 1 out of 5 for promotional material.
If you’re in the studio, release little updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t too promotional, but they are very engaging and let your fans know what’s going on.
3. Market and sell your music on your website
Simply put, you want your audience visiting your website as often as possible. The more frequent that they are on your website, the higher are the chances that they will make a purchase of an album, tickets, or other product.
If you’re just beginning, you probably don’t have too many updates other than the occasional album release and gig. Operating a blog is a great solution. It’s fairly easy to set up a blog on the homepage of your website. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical concepts, or a funny story, even a run-down of the equipment you use.
Make sure your website is optimized to be found online. You probably didn’t know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Avondale-Goodyear search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of other music sites
If you want to promote your art, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Perhaps you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local artists
Partnering is an often overlooked aspect of music promotion. It’s an excellent way to get your music in front of another group of people and grow your fan base. You can collaborate on pretty much anything. Be sure you partner with musicians whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan demographic.
Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merch table.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!