The internet has opened up endless possibilities to promote our art in Surprise, and allows you great latitude to let your creativity roam free! The secret to success is to learn from the promotions you run, make changes, and fine-tune them to your unique personality. Let’s look at a few basic techniques that you could be using to market your music using SEO and social media as a part of the strategy.
1. Play out live
With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still very important to your fans.
The live show is so much more than just performing. You can use concerts to promote your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use gigs to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Surprise. Just make sure you pick a band with a similar musical style.
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2. Don’t be shy with social media marketing
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up marketing vehicle, instead, it is a creator for conversation and word-of-mouth promotion. About 4 out of 5 of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.
If you’re in the studio, put out little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t too promotional, but they are hugely engaging and let your fans know what’s happening.
3. Market and sell your music on your site
Your site shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. You want your fans visiting your website as frequently as possible. The more they’re on your site, the more chances they will buy an album, merch, tickets, or other product you have available.
If you’re just beginning, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.
Ensure that your website is optimized to be discovered on Google. You probably didn’t know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Surprise SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of relevant music sites
If you want to market your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Research, spend time to discover blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Perhaps you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow musicians
Collaboration is an often overlooked part of music promotion. It’s a great way to get your music in front of more people and grow your fan base. You can collaborate on pretty much anything. Be sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan demographic.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!