The internet has opened up amazing possibilities to promote our art in Phoenix, and allows you great latitude to let your creativity roam free! The secret to success is to learn from the promotions you run, make changes, and fine-tune them to your unique objective. Let’s examine several basic strategies that you could be using to market your craft using SEO and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. Today, you can create great quality music, put it out, distribute it, promote it, and even play it without ever leaving your home. However, just because you can release something entirely online doesn’t mean you should!
The live show is so much more than just playing out. You can use gigs to promote your music, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use gigs to grow a fan base in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Phoenix. Just make sure you pick a band with a similar musical style.
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2. Don’t be shy with social media communications
We all use social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your fans to see your real personality.
If you’re in the studio, release short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t obviously promotional, but they are very engaging and let your fans know what’s happening.
3. Advertise and sell your music on your profile
Simply put, you want your audience visiting your website as frequently as possible. The more frequent that they are on your site, the higher are the chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.
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4. Capture the interest of other music sites
If you wish to market your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!
Research, put time in to discover blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always ask what you can do for them first. Perhaps you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local artists
Collaboration is an often overlooked part of music promotion. It’s an excellent way to get your music in front of another group of people and grow your fan base. You can collaborate on pretty much anything. Just make sure you partner with artists whose fans would also appreciate your music. Choose to work with bands in a similar genre or with a similar fan demographic.
Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!