The internet has created amazing possibilities to promote our music in Phoenix, and enables you great latitude to let your creativity roam free! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique personality. Let’s examine several basic strategies that you could be using to market your craft using SEO and social media as a part of the strategy.
1. Get out of your house
With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Though you can release something online doesn’t mean it’s the best way. In fact, live interactions are still very important in the music industry.
Gigs are a great way to market your music. Let your fans know that you’ll be releasing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t been to yet.
Before you pursue a music distribution deal you may want to read this article.
2. Social media promotion
Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your music. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see your real personality.
That’s not to say that personal posts can’t be promotional! You just need to learn how to frame the content in interesting ways that do not shout “Buy now.” If you’re making a new album, sprinkle updates on social media. Tell a story about your studio experience that day, share a photo, or share a short song snippet. If you’re out on tour, take photos or share short videos of your fans. These things aren’t overtly promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your site
Your website shouldn’t be a static thing. It should be ever growing and changing to reflect milestones in your career. You want your fans stopping by your website as often as possible. The more they are on your website, the greater the chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just starting out, you probably don’t have too many updates other than the occasional new release and concert. Running a blog is a great solution. It’s fairly simple to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical concepts, or a funny story, even a run-down of the equipment you use.
Make sure your site is optimized to be discovered online. You may not know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of relevant music sites
If you wish to promote your art, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you ask what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local musicians
Collaboration is an often overlooked part of music promotion. It’s an excellent way to get your music in front of another group of people and expand your audience. You can collaborate on pretty much anything. Be sure you partner with musicians whose fans would also appreciate your music. Choose to work with bands in a similar genre or with a similar fan profile.
Headline trade strategy is a good option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merch table.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!