How to promote your music website using digital marketing and SEO in Gilbert Arizona 85234

The internet has opened up endless opportunities to promote our art in Gilbert, and enables you to experiment and let your creativity run wild! The key to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique objective. Let’s look at several basic strategies that you can use to promote your music using SEO and social media as a part of the strategy.


1. Play out live


With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. Today, you can create amazing music, put it out, distribute it, promote it, and even play it without ever leaving your studio. However, just because you can release something entirely online doesn’t mean you should!


Gigs are a great way to promote your music. Let your fans know that you’ll be playing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.


If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t visited yet.


Before you pursue a music distribution deal you may want to read this article.


2. Use social media liberally


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up promotion vehicle, instead, it is a catalyst for engagement and word-of-mouth promotion. About 4 out of 5 of your posts should be funny, conversational, and interesting, leaving about 1 out of 5 for promotional material.


If you’re in the studio, release little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t obviously promotional, but they are very engaging and let your fans know what’s happening.


3. Advertise and sell your music on your website


Basically, you want your fans visiting your site as frequently as possible. The more frequent that they are on your site, the greater will be the chances that they will buy an album, tickets, or other product.


If you’re just starting out, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans may find interesting.


Make sure your site is optimized to be found on Google. You may not know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Gilbert search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Capture the interest of other music blogs


If you want to market your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!


Research, spend time to discover blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Partner with fellow artists


It’s an excellent way to put your music in front of another group of people and make more fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you partner with artists whose fans would appreciate your music.


You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.


6. Email with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many creatives struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!