The internet has created amazing possibilities to promote our art in Flagstaff, and enables you great latitude to let your creativity run wild! The key to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique career. Let’s examine several basic strategies that you can use to promote your craft using SEO and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Though you can release something online doesn’t mean it’s the best way. In fact, live interactions are still very important to your fans.
The live show is so much more than just playing out. You can use concerts to market your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Flagstaff. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Leverage social media
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up marketing platform, rather, it’s a creator for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about twenty percent for promotional material.
If you’re in the studio, put out little updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t too promotional, but they are very engaging and let your fans know what’s happening.
3. Market and sell your music on your website
Simply put, you want your fans visiting your website as often as possible. The more frequent that they are on your site, the higher are the chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience may find interesting.
Ensure that your website is optimized to be discovered online. You probably didn’t know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Flagstaff search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of relevant music blogs
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, spend time to discover blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local musicians
Partnering is an often overlooked aspect of music promotion. It’s an excellent way to get your art in front of another group of people and expand your audience. You can collaborate on pretty much anything. Be sure you collaborate with artists whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan profile.
Headline trade strategy is a great option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many creatives struggle with the business and marketing side of building a fanbase, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!