How to promote your music website using digital marketing and search engine optimization in Tucson Arizona 85743
The internet has created endless possibilities to promote our art in Tucson, and allows you to experiment and let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique objective. Let’s examine some basic techniques that you can use to market your music using SEO and social media as a part of the strategy.
1. Get out of your house
With everything moving more and more towards digital, it’s easy to forget about the value of live interaction. Today, you can create great quality music, release it, sell it, promote it, and even play it without ever leaving your room. However, just because you can release something entirely online doesn’t mean you should!
The live show is so much more than just playing out. You can use gigs to market your art, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use gigs to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Tucson. Just make sure you pick a band with a similar musical style.
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2. Don’t be shy with social media promotion
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up promotion vehicle, instead, it is a catalyst for engagement and word-of-mouth promotion. About 80% of your posts should be funny, conversational, and interesting, and about 20% for marketing.
That’s not to say that conversational posts can’t be marketing! You just need to learn how to frame the content in interesting ways that do not shout “Buy now.” If you’re making a new record, reveal updates on social media. Show a funny goof up about your studio experience that day, post a photo, or post a short song teaser. If you’re out on tour, take photos or post short videos of the audience. These things aren’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your profile
Your site shouldn’t be a static thing. It should be ever growing and changing to reflect milestones in your career. You want your fans stopping by your website as often as is feasible. The more they’re on your website, the higher the chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just starting out, you may not have a lot of big updates other than the occasional new release and concert. Operating a blog is a great solution. It’s fairly simple to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical concepts, or a funny story, even a run-down of the gear you use.
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4. Capture the interest of other music blogs
If you want to market your music, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local musicians
It’s an excellent way to get your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just make sure to partner with artists whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many artists struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!