How to promote your music website using digital marketing and search engine optimization in Tucson Arizona 85736

The internet has created endless possibilities to promote our art in Tucson, and allows you to experiment and let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique objective. Let’s examine a few basic strategies that you can use to market your music using SEO and social media as a part of the strategy.


1. Play out live


With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Though you can release something online doesn’t mean you should. In fact, these personal interactions are still extremely important to your fans.


Playing live is a super way to market your music. Tell your fans that you’ll be releasing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.


If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t visited yet.


Before you pursue a music distribution deal you may want to read this article.


2. Leverage social media


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up promotion platform, rather, it is a catalyst for engagement and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotion.


If you’re in the studio, release little updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t too promotional, but they are very engaging and let your fans know what’s happening.


3. Advertise and sell your music on your website


Simply put, you want your fans stopping by your website as frequently as possible. The more frequent they’re on your website, the higher are the chances that they will buy an album, tickets, or other product.


If you’re just starting out, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans may find interesting.


Ensure that your site is optimized to be discovered on Google. You may not know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Tucson SEO to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Capture the interest of relevant music sites


If you wish to promote your art, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!


Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Maybe you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Partner with local musicians


Collaboration is an often overlooked part of music promotion. It’s a great way to get your art in front of more people and grow your fan base. You can collaborate on pretty much anything. Just make sure you partner with musicians whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan demographic.


You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.


6. Build your email list with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many musicians struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!