How to promote your music website using digital marketing and search engine optimization in Tucson Arizona 85705
The internet has opened up amazing possibilities to promote our art in Tucson, and allows you freedom to let your creativity run wild! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique career. Let’s examine a few basic strategies that you can use to promote your music using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. These days, you can create awesome music, release it, sell it, promote it, and even play it without ever leaving your practice space. However, just because you can put something out entirely online doesn’t mean you should!
Playing live is an excellent way to market your music. Let your fans know that you’ll be releasing unreleased material, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Tucson. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Social media marketing
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your music. Social is not a straight-up promotion vehicle, rather, it’s a catalyst for engagement and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, and about twenty percent for promotional material.
If you’re in the studio, release little updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t too promotional, but they are very engaging and let your fans know what’s happening.
3. Market and sell your music on your profile
Basically, you want your fans visiting your website as frequently as possible. The more often they’re on your site, the more chances that they will buy an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience would find interesting.
Ensure that your site is optimized to be found online. You may not know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Tucson search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of other music blogs
If you want to advertise your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, put time in to discover blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow musicians
It’s a great way to put your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you partner with artists whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!